What are you going to do?

Seems like everywhere we look today, there is uncertainty. What is going to happen with the economy. How is this going to affect me? What will it do to my business? How are my clients coping?

It is a cliche that many business pull back in hard times – stop marketing (or cut back), become more cautious, cut expenses. Is this really the right course of action? Maybe. Maybe not. I think the answer depends more on whether the course of action is coming from a reaction or a response.

What is the difference?

A reaction is automatic, virtually stimulus/response. Rarely any thinking. While a response comes after considering the situation, weighing the options and determining the appropriate course of action. It takes courage to take a breath and pause to think sometimes. And it can be the difference between feeling overwhelmed and being in control.

What are you going to do?